The Challenges of Corporate Branding

 

Corporate Reputation Review; Fall 2002, Vol. 5 Issue 2/3, p105, 8p

Abstract

 

Discusses issues facing corporations concerning corporate branding. Information on marketing strategies of companies; Promotion of products over the Internet; Effects of corporate branding on the sales of the product.

Read it here.

Authors: Leslie de Chernatony & Majken Schultz