Papers in International Books:
Schultz, M. Hatch, M.J , Adams, N. (in press) Managing corporate reputation through corporate branding; in Barnett, M. & Pollock, T. Handbook of Corporate Reputation. Oxford: Oxford University Press.
Schultz, M., Hatch, M.J. (2009) Managing Organizational Expression; In S. Clegg & C. Cooper (eds) The Sage Handbook of Organizational Behavior, Volume 2: Macro Approaches. London: Sage Publications: 374-390
Schultz, M. (2008) Snapshot: Identity Hijack; In D. Barry & H. Hansen (eds) New Approaches in Management and Organization. London: Sage Publications: 447 – 449.
Schultz, M. (2007) Entry on: Organizational Image in International Encyclopedia of Organization Studies, London: Sage Publications, 2007: 1081 – 1084
Ravasi, D. and Schultz, M. (2007). “Organizational culture and identity at Bang & Olufsen.”. In L. Lerpold et al. (eds.) Practicing Identity, London: Routledge, 103-120.
Schultz, M. & Hatch, M. J (2006) A culture perspective on Corporate Branding. In Jonathan Schroeder & Miriam Salzer (eds.). Brand Culture, London: Routledge p. 15 – 33
Schultz, M., Hatch, M. J & Ciccolella, F. (2006) Living the brand through symbols and artifacts. In Rafaeli, A. & Prat, M. (eds). Artifacts in Organizations. Erlbaum Publishers. 2005 p. 141 – 160
Schultz, M (2005), Personal Branding – Myths and Opportunities. In Kambhamettu, S. S. & Posa, V. N. Personal Branding an introduction, India: Magnus School of Business. p. 27 – 38
Hatch, M.J. and Schultz, M.S. (2000) Scaling the Tower of Babel: Relational differences between identity, image and culture in organizations. In Schultz, M., Hatch, M.J. and Larsen, M.H. (eds.) The expressive organization: Linking identity, reputation, and the corporate brand, 13-35. Oxford University Press.
Schultz, M. & Morsing, M. (1998) The Spagetti Way of Organizing. In Morsing & Eiberg (eds) Managing the Unmanageable for a Decade; Copenhagen: Oticon. 1998
Schultz, M. (participating conversationalist) (1998) The Identity of Organizations Organizational Identity: Building Theory through Conversations, eds. by David Whetten and Paul C. Godfrey, Beverly Hills, Sage Publications 1998. p.33 – 83.
Schultz, M. & Rindova, V. (1998) On the relationship between Organizational and Corporate Identity; in “Organizational Identity: Building Theory through Conversations”, eds. by David Whetten and Paul C. Godfredy, Beverly Hills, Sage Publications 1998. p. 46 – 51.
Does Culture Matter? “Constructing R&D Collaboration. The Enactment of EUREKA”. Edited by K. Kreiner & G. Sevon , C. Copenhagen Business school Press. 1998 p. 85 – 115..
Gioia, D. & Schultz, M. (1995) Creative Post-Processing. On Making Turbulence Valuable. In Gioia (ed) Creativity in Organizations. London: Sage Publications.
Schultz, M. (1993) Reconstructing Cultural Analysis in Organizations: Alternatives to the Modernist Tale, in Ahonen, P. (ed) Tracing the Semiotic Boundaries of Politics, Berlin, Mouton de Gruyter.
Larsen, J. & Schultz, M. (1990) Artifacts in a Bureaucratic Monastery. In Gagliardi, P. (ed) Symbols and Artifacts: Views of the Corporate Landscape. Berlin: Walter de Gruyter.